London 2012 Olympic Games Bid Film: ‘Sport at Heart’

New Moon’s winning bid film for the London 2012 Olympic Games picked up the New York festivals Grand Prix, IVCA Grand Prix and 24 other international awards. Produced by Magnolia Lowe. Directed by Daryl Goodrich. ‘Sport at Heart’ was commissioned to launch London’s bid to host the 2012 Olympic Games. Screened to the world’s media, the British public and the 113 members of the International Olympic Committee, the film is thought to be one of London’s most successful branding campaigns ever and is kept in the BFI archive. The simple idea peppered with cameo appearances by stars of stage, screen and sport is still capturing the imagination of audiences around the world.

“Seductive in a Notting Hill kind of way”
Richard Williams, The Guardian